How much work will you do?

How much work will you do?

The quantity of the work we do is largely dictated by your ad spend budget and your account manager's judgement.  Too much optimisation in a Google Ads account can be detrimental so we aim to strike a balance of making effective optimisations as often as we deem necessary while ensuring we have sufficient data to inform our optimisation decisions.

There may be periods of several days up to a few weeks between optimisations or it may happen most days - we will make that determination based on the available data in your account, the need for more data or based on the expert judgement of your account manager.

It is also worth remembering that the changes in your account are the product of our analysis. Just because you may at times only see a few changes on a given day/week/month, often, hours of analysis have been performed before these changes are implemented.

If you have any questions about your campaigns, please contact your account manager.
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